This Thursday, Sept. 3, 2015 photo shows Sphero's BB-8 droid toy in New York. The BB-8 is controlled with a smartphone or tablet app and responds to basic voice commands such as “wake up,” and “look around.” It’s just under 5-inches tall and makes cute little Droid sounds reminiscent of R2-D2. (AP Photo/Patrick Sison)

Photos: Star Wars #ForceFriday

The massive marketing blitz for the new Stars Wars movie, which Disney has named “Force Friday,” spans all kinds of media.