Starbucks releases new holiday cup. This time, it’s red.

Holiday cups have been released since 1997

This Monday, Oct. 23, 2017, photo provided by Starbucks shows the company's 2017 holiday cup on display in Seattle. This latest holiday cup is mostly white, for customers to color in themselves. (Joshua Trujillo/Starbucks via AP)

NEW YORK (AP) – If this year’s Starbucks holiday cup wasn’t red enough, the chain is releasing another one this week that’s mostly that color.

This photo combo shows Starbucks holiday cups from 1997 to 2017, minus 2007, from top row to bottom, left to right, on display Thursday, Nov. 9, 2017, in New York. 2017 marks the 20th anniversary of the holiday cups, the latest of which has splashes of red and green but is mostly white, for customers to color in themselves. (AP Photo/Mark Lennihan)

The new cup, in stores for a limited time, has a white heart in the middle and an illustration of two hands making a heart shape.

The holiday cup released earlier this month was mostly white, and Starbucks encouraged customers to color in the designs themselves.

Holiday cups have been released since 1997. They regularly draw praise and criticism on social media, once even spurring a boycott call from then-presidential candidate Donald Trump.

Starbucks Corp. says the new cup celebrates “the good in each other.” Last year, before the regular holiday cup, it released a green version that it called “a symbol of unity.”