Extreme heat is good news for coastal businesses

Cannon Beach shops get a boom with hot summer weather

Business booms at Bruce's Candy Kitchen in Cannon Beach when the weather is nice. (KOIN)

CANNON BEACH, Ore. (KOIN) — Mild summer weather can lead to reduced business at the Oregon coast, but with hot weather comes a big boom.

Local business owners in Cannon Beach say the parking situation is the best way to measure the traffic flow in their shops. On a weekend with temperatures in the 90s, businesses can make some extra money.

Business booms at Bruce's Candy Kitchen in Cannon Beach when the weather is nice. (KOIN)
Business booms at Bruce’s Candy Kitchen in Cannon Beach when the weather is nice. (KOIN)

Bruce’s Candy Kitchen appreciates the boost in customers. June through September is their busy season anyway, but when extra hot weather hits, foot traffic goes up and that converts to more money in the tills.

“Even mid-week you’ll see a big influx of people if it’s hot in Portland,” Brian Taylor at Bruce’s Candy Kitchen said. “You’ll see 10-15% more people down here.”

The same applies at restaurants like Cheri’s Cafe, where people head to cool off.

“There’s a point where we can only do so much, because I’m a pretty decent sized place but you can only fill it and turn it over so many times,” owner Cheri Lerma said. “So yeah, it definitely boosts our bottom line.”

Families flock to the coast on a hot weekend. (KOIN)
Families flock to the coast on a hot weekend. (KOIN)

Ryan and Darren Hull own two shops in Cannon Beach and always keep and eye on weather forecasts.

“We definitely know, we prepare for it,” Darren Hull said. “We know when we get that report, we know it’s going to be all hands on deck, just because we know it’s gonna be a busy day.”

The Seaside Chamber of Commerce says day-trippers at the coast can spend as much as $150 a day between recreation, restaurants and retail spending.

On the other hand, sometimes on an extremely hot day, business can actually drop because people are spending all day on the beach. It’s really when hot weather inland pulls in the cold fog that people spend more money shopping.

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