UO cancels high-profile $3M branding contract

UO paid Philadelphia agency $3 million

Entrance of University of Oregon in Eugene. (uoregon.edu)
Entrance of University of Oregon in Eugene. (uoregon.edu)

EUGENE, Ore. (AP) – The University of Oregon is pulling out of its high-profile, $3.4 million branding and advertising contract, instead directing the money toward academic and research goals.

The Register-Guard reports that UO officials announced Wednesday that it will not continue with its three-year contract with Philadelphia branding and advertising firm 160over90. The university has paid the firm about $3 million including penalties for ending the contract early.

University President Michael Schill said Wednesday that the change is part of an overhaul to cut down on redundancy and waste.

Schill told the University Senate that he’s ordering vice presidents to cut 2% of their central administration general fund budget for the next fiscal year, a move that should yield $3 million that can be used to hire faculty and doctoral fellows.

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