Don’t mess with Elvis: Danish ‘Graceland’ changes name

The Danish replica museum opened in 2011

Elvis Presley in 1969, 1958 and 1972 (AP Photos, file)
Elvis Presley in 1969, 1958 and 1972 (AP Photos, file)

COPENHAGEN, Denmark (AP) — Denmark’s Elvis museum, a replica of Presley’s Graceland Mansion home in Memphis, is changing its name after a lawsuit for infringement of the “Graceland” trademark.

Henrik Knudsen, who opened Graceland Randers in 2011, says the Memphis, Tennessee-based Elvis Presley Enterprises, Inc. has demanded a name change and 1.5 million kroner ($220,000) in compensation.

This is a Jan 5 2015, file photo of the founder of the Graceland in Randers Denmark Henrik Knudsen, as he stands next to a statue of Elvis Presley. Henrik Knudsen is changing the name of the western Denmark museum, restaurant and souvenir shop after the singer’s heirs sued him for infringement of the trademark “Graceland.” (Joachim Ladefoged/AP via POLFOTO)
This is a Jan 5 2015, file photo of the founder of the Graceland in Randers Denmark Henrik Knudsen, as he stands next to a statue of Elvis Presley. Henrik Knudsen is changing the name of the western Denmark museum, restaurant and souvenir shop after the singer’s heirs sued him for infringement of the trademark “Graceland.” (Joachim Ladefoged/AP via POLFOTO)

The Danish replica, twice the size of the original Graceland, is situated in Randers, 210 kilometers (130 miles) northwest of the capital, Copenhagen. It includes Knudsen’s private collection of Elvis artifacts, an American diner-style restaurant and a souvenir shop.

Knudsen said Tuesday he will change the name of the museum to Memphis Mansion as of Jan. 1., so that he can “focus on our business.”

This year more than 130,000 people have visited the museum.

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