Recipe changes for Taco Bell, Pizza Hut

The chains are adapting healthier recipes in an attempt to keep up with cultural trends

The Taco Bell in the 11000 block of SE Oak in Milwaukie, Dec. 17, 2014 (KOIN 6 News)
The Taco Bell in the 11000 block of SE Oak in Milwaukie, Dec. 17, 2014 (KOIN 6 News)

NEW YORK (AP) — Taco Bell and Pizza Hut say they’re getting rid of artificial colors and flavors, making them the latest big food companies scrambling to distance themselves from ingredients people might find unappetizing.

Instead of “black pepper flavor,” for instance, Taco Bell will start using actual black pepper in its seasoned beef, says Liz Matthews, the Mexican-style chain’s chief food innovation officer.

The revamped recipes come at a time when the country’s biggest food makers are facing pressure from smaller rivals that market themselves as more wholesome alternatives. Critics say the purging of chemicals is a response to unfounded fears over safe ingredients, but companies are nevertheless rushing to ensure their recipes don’t become a marketing weakness.

 

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