New Moda Center logo unveiled

An artist rendering of how the logo will look on the newly-named Moda Center, formerly the Rose Garden Arena. The new logo was unveiled on Thursday, Oct. 3, 2013. (Portland Trail Blazers)
An artist rendering of how the logo will look on the newly-named Moda Center, formerly the Rose Garden Arena. The new logo was unveiled on Thursday, Oct. 3, 2013. (Portland Trail Blazers)

PORTLAND, Ore. (KOIN) –The Portland Trail Blazers unveiled the logo for the newly named Moda Center Thursday.

The logo for the newly-named Moda Center, formerly the Rose Garden Arena, was unveiled Thursday, Oct. 3, 2013. (Portland Trail Blazers)
(Portland Trail Blazers)

The logo consists of a plum-colored rose and Moda Center wordmark. It was created by Portland-based design firm Ziba.

“We wanted to make sure we went through a thorough design process with the creation of the Moda Center logos,” said Blazers President and CEO Chris McGowan in a statement.

The installation of the logo on the Moda Center is underway, and should be complete by the time Portland plays its first home game against the San Antonio Spurs Nov. 2.

In August, the team reached a naming-rights deal for the Rose Garden Arena with Portland-based Moda Health. Formerly known as ODS Health, Moda was founded in 1955 as dental plan provider in Oregon. It has since expanded to provide medical, dental and vision plans in Washington and Alaska as well.

The Rose Quarter, which consists of the Moda Center and Memorial Coliseum, will maintain its name. The Blazers transitioned from the smaller Coliseum to the newly-built Rose Garden in 1995.

The Moda Center is owned and operated by Paul Allen’s Rip City Management.

Faris Tanyos

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